SEO / SMO

Why do they matter?


Digital marketing boils down to being seen in the sea of information that comprises the internet.  Not always the easiest task to accomplish considering you are more than likely not the only person vying for the searchers attention.  More often than not, traffic comes to your site via the following ways:

  • Your site is found via a search engine query,
  • Direct traffic from a business card you’ve given out, flyer, recommendation, etc.,
  • Link from a third party site such as a business directory, social media, forum, etc.

SEO & SMO are practices you can utilize to increase the efficiency of the above methods bringing in significantly more traffic to your website.  Needless to say, traffic to your site is the life blood of digital success and crucial if you plan to see ROI on your digital marketing investments.

What is SEO?


SEO (Search Engine Optimization) is is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. [as defined by Webopedia]

In a nutshell… SEO is setting up and configuring your website according to how Google wants it.  Google heavily influences all SEO practices.

What is SMO?


SMO (Social Media Optimization) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site. [as defined by Webopedia]

In a nutshell… SMO is setting up social sites (like Facebook, Twitter, etc.) to establish a good online reputation and build trust with a potential customer.

What is the Difference?


SMO (Social Media Optimization) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.



Search Engine Optimization




Social Media Optimization




Website traffic, page views, and relevant information
Number of quality visits, shares, likes, and conversions
Search engine results
Social media search
Digital Footprint
Reputation
Measuring link conversion
Building a following, fans, FRIENDS
Marketing to the search engines
Marketing directly to target audience
Site structure, coding, and schema
CONTENT, CONTENT, CONTENT
On site optimization
Off site optimization
Meta data consists of HTML title tags, descriptions, keywords, snippets, image tags, bolded text – ranking is based on coding
Metadata consists of tags, titles, and descriptions that grab people’s attention

 

Learn More

 

 

Learn More

 


Want a FREE Scan of Your Website to Get Your SEO Score?

Use our free site evaluation tool below (takes 30 seconds).