Why do they matter?
Digital marketing boils down to being seen in the sea of information that comprises the internet. Not always the easiest task to accomplish considering you are more than likely not the only person vying for the searchers attention. More often than not, traffic comes to your site via the following ways:
- Your site is found via a search engine query,
- Direct traffic from a business card you’ve given out, flyer, recommendation, etc.,
- Link from a third party site such as a business directory, social media, forum, etc.
SEO & SMO are practices you can utilize to increase the efficiency of the above methods bringing in significantly more traffic to your website. Needless to say, traffic to your site is the life blood of digital success and crucial if you plan to see ROI on your digital marketing investments.
What is SEO?
SEO (Search Engine Optimization) is is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. [as defined by Webopedia]
What is SMO?
SMO (Social Media Optimization) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site. [as defined by Webopedia]
What is the Difference?
SMO (Social Media Optimization) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Search Engine Optimization |
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| Website traffic, page views, and relevant information | Number of quality visits, shares, likes, and conversions |
| Search engine results | Social media search |
| Digital Footprint | Reputation |
| Measuring link conversion | Building a following, fans, FRIENDS |
| Marketing to the search engines | Marketing directly to target audience |
| Site structure, coding, and schema | CONTENT, CONTENT, CONTENT |
| On site optimization | Off site optimization |
| Meta data consists of HTML title tags, descriptions, keywords, snippets, image tags, bolded text – ranking is based on coding | Metadata consists of tags, titles, and descriptions that grab people’s attention |
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